- Think platform, not software.
- Create functional software to extend the reach of the platform and drive platform adoption.
- Build functionality first.
- If the user can do it, the user has to be able to see it.
- Aggregate, don't consolidate.
- Independence; browser and O/S.
- Elegance rules; speed, simplicity, immediacy.
- The user's needs are the most important thing
Anyone doing the above will never really have any competitors; different organisations are always going to develop original (or not) spins on the same function.
However, if an application is a means to getting a user to the platform...then all applications are good news, no matter who generates them.
